MSP
Cellenium is currently establishing M-Commerce Service Providers (MSPs) with strategic partners worldwide. MSPs are one-stop shops that offer M-Commerce services to the entire population of cellular subscribers and content providers (merchants) in a defined region. The services supported by Cellenium's MSPs include:
 | Secure ordering and payment for goods and services via one's mobile phone, regardless of the type of handset used by the consumer or the cellular network used. |
 | Transaction processing, including on-line authorization and point-of-sale activation. |
 | Billing, clearing and settlement management between consumers, financial institutes, and content providers, via various modes of clearing and billing. |
 | Automated reservation, order and dispatch management. |
 | Customer service and relationship management. |
 | Personalized target marketing using data mining and location-based capabilities. |
 | Wireless Internet access. |
The types of strategic partners Cellenium is working with to set-up MSPs include:
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 | Financial Institutes. |
 | Premium Content Providers / Merchants. |
 | Other Service Providers (ISPs, ASPs & others). |
 | Cellular Network Operators. |
 | Telecom Companies (e.g. Infrastructure Suppliers, Handset Manufacturers, and Integrators). |
Cellenium's MSPs enable merchants to offer M-Commerce services and accept M-Payments from consumers, by integrating merchants to the MSPs' open M-Commerce platform. Through the MSPs, merchants have access to a wide variety of value-added cellular-based services, such as personalized target marketing and other on-line marketing opportunities, to a wide consumer base.
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